http://blog.agencypja.com Live from the Corner of Bow & Arrow Wed, 09 Nov 2011 19:58:49 +0000 en hourly 1 http://wordpress.org/?v= http://blog.agencypja.com/2009/11/16/marketing/pja-internet-radio-fords-scott-monty-discusses-what-involvement-social-media-played-in-fords-turnaround/ http://blog.agencypja.com/2009/11/16/marketing/pja-internet-radio-fords-scott-monty-discusses-what-involvement-social-media-played-in-fords-turnaround/#comments Mon, 16 Nov 2009 15:21:49 +0000 Greg Straface http://blog.agencypja.com/?p=535 If you missed the November 12th broadcast of “This Week in Social Media” we had former PJA colleague and special guest Scott Monty, Digital & Multimedia Communications Manager at Ford Motor Company, join us to discuss how brands can successfully incorporate social media into their marketing strategy. When it comes to building a corporate brand, the two most important ingredients for success are leadership and product; without these, it’s nearly impossible to create an effective social media program. But what’s the role of social media in the success – or turnaround – of a company? How does a company’s social culture influence its use of social media? What are some of the latest trends in corporate social media, as well as take a look at a Twitter feed that landed a deal with CBS and an American Airlines employee who was fired for responding to a disgruntled customer’s blog post.

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