http://blog.agencypja.com Live from the Corner of Bow & Arrow Wed, 09 Nov 2011 19:58:49 +0000 en hourly 1 http://wordpress.org/?v= http://blog.agencypja.com/2010/01/21/uncategorized/texting-to-death-a-niche-industry/ http://blog.agencypja.com/2010/01/21/uncategorized/texting-to-death-a-niche-industry/#comments Thu, 21 Jan 2010 14:59:05 +0000 Greg Straface http://blog.agencypja.com/?p=714 It never amazes me how the rise of one technology can have such an impact on another. There are currently 2.4 billion active users worldwide using some form of SMS texting. These days though, people are using their mobile phones less and less for voice and more often for texting, hence the decline in purchases of the once popular ringtone. Yes, the ringtone. According to IBIS world, the ringtone is on a decline from $881 million in 2007 to an estimated $750 million in 2010, with the entire industry slated to virtually disappear by 2016. I remain a fan of the simple buzz of the phone, but I guess I’ll miss the guy on the train with the “Eye of the Tiger” ringtone, or waking up to “Big Ben’s” chimes in the morning.

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