Fighting the urge to not turn customers away

If you’re a retail business or restaurant owner, a large group of people usually means one of two things: a surge in business…or an angry mob. Social coupon sites such as buywithme, groupon, eversave and others help bring the crowds – but businesses using those services need to seriously consider how they’re going to prepare themselves in order [...]

Old Spice Freshens Up

Helloooo Readers. You would think that being signed to a professional sports team would bring some level of fame and fortune – but for Isaiah Mustafa, who was signed by the NFLs Seattle Seahawks in 2000, his moment in the spotlight didn’t come until he put on a bath towel for Old Spice. Probably not [...]

Is the internet “over” or has it just begun?

Recently, the musician Prince, announced something pretty shocking. He announced that, “The internet is over.” I know, right? I didn’t know either. Prince went on to claim that “computers and digital gadgets are no good either and they just fill your head with numbers and that can’t be good for you.” As much as I’d [...]

The Art of the Online Complaint

If I were to imagine a group of people that work in customer service within the travel industry were to get together and talk about the “glory days”, my guess would be that they were referring to a time before social media factored into their jobs. Not too long ago, travelers that wanted to complain [...]

Social Media Influence And The Value of Extreme Consumers

Recently, PricewaterhouseCoopers released their latest update to their Global Entertainment & Media Outlook for 2010-2014. As you can imagine, much of the report focused on the impact of new media and the observation that “consumers are embracing new media experiences with staggering speed.” More specifically, they claimed that the trend propelling the entertainment and media industry [...]