Recently, the musician Prince, announced something pretty shocking. He announced that, “The internet is over.” I know, right? I didn’t know either. Prince went on to claim that “computers and digital gadgets are no good either and they just fill your head with numbers and that can’t be good for you.” As much as I’d [...]
If I were to imagine a group of people that work in customer service within the travel industry were to get together and talk about the “glory days”, my guess would be that they were referring to a time before social media factored into their jobs. Not too long ago, travelers that wanted to complain [...]
Recently, PricewaterhouseCoopers released their latest update to their Global Entertainment & Media Outlook for 2010-2014. As you can imagine, much of the report focused on the impact of new media and the observation that “consumers are embracing new media experiences with staggering speed.” More specifically, they claimed that the trend propelling the entertainment and media industry [...]
On yesterday’s episode of This Week in Social Media, Mike O’Toole was joined by Frank Days, Social Media Director of Novell, to discuss how social media evolves from a novelty to a core business tactic. Throughout the show, Mike and Frank used their own experience to present social media rules and advice for marketers. Here [...]
Facebook is most likely within weeks of announcing that they now have half a billion members. The world’s largest – and most popular – social networking site is bigger than ever and it is still growing. This growth continues even in face of the recent round of attacks and threats against Facebook’s privacy policy. A [...]
This conversational live Internet radio show features a panel of PJA Advertising’s finest, along with frequent special guests. Each week we’ll discuss the juiciest social media-related dreams, nightmares, and hot topics.
Next Show: November 24, 2011
Influencing the Influencers
When it comes to digital media, word of mouth is key. Studies show that consumers value and trust the opinions of their peers, and social media creates many opportunities to leverage this. By influencing the influencers, brands can initiate these successful word-of-mouth experiences.Read more...
Host:
Mike O'Toole, President, PJA, @motoole1
Guest:
David Spark, Spark Media Solutions @dspark
Participate:
If you want to share questions from Twitter, please use hash tag #PJARadio
