If you missed the November 12th broadcast of “This Week in Social Media” we had former PJA colleague and special guest Scott Monty, Digital & Multimedia Communications Manager at Ford Motor Company, join us to discuss how brands can successfully incorporate social media into their marketing strategy. When it comes to building a corporate brand, [...]
PJA recently won two Hatch awards in the categories of Website Microsite and Social Media Campaign for the Hash-It-Out site we created for Novell. The Hash-It-Out site is an aggregator that uses Twitter hash tags to match up competing topics (example: Yankees vs. Red Sox) and determine a winner. It’s a fun way to keep [...]
If you missed the September 24th episode of “This Week in Social Media” then you can listen to it here. In this episode we discussed Facebook becoming cash flow positive and Twitter changing its Terms of Service, but what does this mean for marketers? Social media networks are getting serious about monetizing their huge followings, [...]
As an agency, we’ve learned quite a bit about integrating social media into our own marketing efforts. We’d like to share some of those insights so that you might be able to use them for your own company marketing efforts. Culture Social media has changed our culture in two ways. First, having social media pervasive [...]
As our agency Twitter feed @agencypja continues to grow – more than 2,300 followers at last count – we thought we’d share some of the early lessons we learned about using Twitter for business. 1. Find Your Voice: Most businesses hope Twitter will help build brand awareness and drive interest in their products and services. [...]
This conversational live Internet radio show features a panel of PJA Advertising’s finest, along with frequent special guests. Each week we’ll discuss the juiciest social media-related dreams, nightmares, and hot topics.
Next Show: May 10, 2012
The Electric Car and Your Digital Future
In 2015, analysts estimate worldwide sales of 3 million hybrid and electric cars and light trucks – and almost 100 million electric scooters and bikes. EVs represent more than just a different way to turn the wheels on the family car – they are a wholesale re-thinking of consumer mobility, introducing cars that have as much in common with your smartphone and your laptop as they do with the car in your garage right now. Read more...
Host:
Mike O'Toole, President, PJA, @motoole1
Guest:
Vijay Iyer, Director of Public Affairs and Corporate Communications, OnStar @v_i_j_a_y
Participate:
If you want to share questions from Twitter, please use hash tag #PJARadio
