I love new tech toys and – I’ll admit – it’s usually pretty hard to not buy something new and exciting when it first comes out. Especially if I can justify the purchase by saying it will help me at work. So, when the iPad was released in early April, you wouldn’t be wrong to [...]
Recently, analysts at Morgan Stanley released an 87-page report that identified some of – what they considered to be – the most important online trends that would determine where the future of the internet is headed. A nice – shorter – write-up of the findings can be found on gigaom.com. One of the most Tweetworthy [...]
It never amazes me how the rise of one technology can have such an impact on another. There are currently 2.4 billion active users worldwide using some form of SMS texting. These days though, people are using their mobile phones less and less for voice and more often for texting, hence the decline in purchases [...]
This conversational live Internet radio show features a panel of PJA Advertising’s finest, along with frequent special guests. Each week we’ll discuss the juiciest social media-related dreams, nightmares, and hot topics.
Next Show: November 24, 2011
Influencing the Influencers
When it comes to digital media, word of mouth is key. Studies show that consumers value and trust the opinions of their peers, and social media creates many opportunities to leverage this. By influencing the influencers, brands can initiate these successful word-of-mouth experiences.Read more...
Host:
Mike O'Toole, President, PJA, @motoole1
Guest:
David Spark, Spark Media Solutions @dspark
Participate:
If you want to share questions from Twitter, please use hash tag #PJARadio
