If you’re currently using social media to market a business, but are struggling to tie any measureable results to your efforts – may I suggest you just stop? Not stop trying to measure it, mind you. Just stop your social media efforts. According to the article, “Is it time for you to get Anti-Social” in [...]
I love new tech toys and – I’ll admit – it’s usually pretty hard to not buy something new and exciting when it first comes out. Especially if I can justify the purchase by saying it will help me at work. So, when the iPad was released in early April, you wouldn’t be wrong to [...]
On yesterday’s episode of PJA Radio, host Mike O’Toole was joined by Hugh Kennedy, EVP, Planning at PJA and George Krautzel, President of Toolbox.com to discuss the B2B buyer. As people continue to seek out information to inform their important decisions, the way they go about it is constantly changing, and they are increasingly more [...]
It’s been one year since we first aired This Week in Social Media, and in that time social media has gone from a curiosity to an unstoppable force. We’ve watched Twitter become a global phenomenon. We’ve seen Facebook grow from 200 million users to half a billion. Thanks to these networks, we’ll never hear the [...]
On yesterday’s episode of This Week in Social Media, host Mike O’Toole was joined by Andrew Moss, founder of BuyWithMe to discuss social coupon sites. Recent studies have shown that coupon use has spiked among a nontraditional population – those who are urban, financially well off, and tech-savvy. In fact, 60% of adults with household [...]
This conversational live Internet radio show features a panel of PJA Advertising’s finest, along with frequent special guests. Each week we’ll discuss the juiciest social media-related dreams, nightmares, and hot topics.
Next Show: November 24, 2011
Influencing the Influencers
When it comes to digital media, word of mouth is key. Studies show that consumers value and trust the opinions of their peers, and social media creates many opportunities to leverage this. By influencing the influencers, brands can initiate these successful word-of-mouth experiences.Read more...
Host:
Mike O'Toole, President, PJA, @motoole1
Guest:
David Spark, Spark Media Solutions @dspark
Participate:
If you want to share questions from Twitter, please use hash tag #PJARadio
