If you’re a retail business or restaurant owner, a large group of people usually means one of two things: a surge in business…or an angry mob. Social coupon sites such as buywithme, groupon, eversave and others help bring the crowds – but businesses using those services need to seriously consider how they’re going to prepare themselves in order [...]
On yesterday’s episode of This Week in Social Media, host Mike O’Toole was joined by Andrew Davis, Chief Strategy Officer of Tippingpoint Labs, to discuss the value of content curation and the blurred line between custom content and automated content generated by algorithms. Here’s some advice Mike and Andrew had to offer for marketers during [...]
Helloooo Readers. You would think that being signed to a professional sports team would bring some level of fame and fortune – but for Isaiah Mustafa, who was signed by the NFLs Seattle Seahawks in 2000, his moment in the spotlight didn’t come until he put on a bath towel for Old Spice. Probably not [...]
On yesterday’s episode of This Week in Social Media, host Mike O’Toole was joined by PJA colleague Hugh Kennedy, EVP, Planning, and Fast Company writer Adam Penenberg to discuss Penenberg’s recent article about the affect social media has on the brain and how marketers can leverage this. Here are some highlights from the show: Social [...]
On yesterday’s episode of This Week in Social Media, Mike O’Toole was joined by Frank Cutitta, CEO, The Center for Global Branding to discuss narcissistic media – both international and domestic – and how marketers need to build narcissism into their social media strategies. It was a great discussion that we hope to revisit in [...]
This conversational live Internet radio show features a panel of PJA Advertising’s finest, along with frequent special guests. Each week we’ll discuss the juiciest social media-related dreams, nightmares, and hot topics.
Next Show: May 10, 2012
The Electric Car and Your Digital Future
In 2015, analysts estimate worldwide sales of 3 million hybrid and electric cars and light trucks – and almost 100 million electric scooters and bikes. EVs represent more than just a different way to turn the wheels on the family car – they are a wholesale re-thinking of consumer mobility, introducing cars that have as much in common with your smartphone and your laptop as they do with the car in your garage right now. Read more...
Host:
Mike O'Toole, President, PJA, @motoole1
Guest:
Vijay Iyer, Director of Public Affairs and Corporate Communications, OnStar @v_i_j_a_y
Participate:
If you want to share questions from Twitter, please use hash tag #PJARadio
