A Piece of Caicos

Caroline Smith, Copywriter. Other interests include flirting with the dentist, getting carded, and driving a bug.

sunset
When you’ve been to 24 weddings in the past few years (+2 more this May), planning your own feels like a piece of Caicos. By this time, you know what you want, don’t want, and might be crazy enough to even consider — a monkey DJ, for example. In any case, here’s my checklist for […]

When you’ve been to 24 weddings in the past few years (+2 more this May), planning your own feels like a piece of Caicos. By this time, you know what you want, don’t want, and might be crazy enough to even consider — a monkey DJ, for example. In any case, here’s my checklist for a happy “I do” day.

1. Book it away. Turks and Caicos, away. (This winter nearly broke us, you guys.)

Grace Bay Beach

2. Invite as few of those 24 people mentioned above as possible. Kidding!

3. Hire a wedding coordinator who’s more meticulous than an Excel sheet.

4. Run. At least for 11 months. Yes. Pretend you like running more than sitting.

5. Write your own invitations. A Copywriter’s dream come true!

6. Add “Push It” to your playlist without batting an eyelash.

7. Dread your bridal shower like any other bride. “Thanks for the spatula, Aunt Bev!”

8. Say “I do” in your bare feet. Kiss the person who’s always made you laugh.

palms
9. Belt Sinatra’s “I did it my way” on the flight home.

10. Forget #9. Live happily ever after in beautiful Turks and Caicos.

paradise

 

 

ESPN.COM, PJA, and the State of the Web

Jeremiah O'Connor, Sr. Developer. In addition to working at PJA, Jeremiah enjoys long walks in the woods, brown dogs, and chinese noodles.

espn
On April 1st ESPN.com launched a redesign of their site. This is the first time the site has been redesigned in more than five years. ESPN.com is one of the top sites in the country, and for many ESPN users this has been a long time coming. ESPN has been testing a beta version of […]

On April 1st ESPN.com launched a redesign of their site. This is the first time the site has been redesigned in more than five years. ESPN.com is one of the top sites in the country, and for many ESPN users this has been a long time coming. ESPN has been testing a beta version of the redesign for a few months. The extra testing is evident in a much cleaner and more intuitive site.

The new mobile-first, responsive site is broken up into three major content sections: “Favorites”, “News”, and “Now.” The “Favorites” section is all personalized content. This section allows users to follow live scores, news, and highlights of their favorite teams and sports. The “News” section contains ESPN’s latest news articles and videos. The “Now” section is an up-to-date selection of curated content that includes, according to their press release, “…breaking news, in-game highlights, images, Tweets, Instagram photos, live commentary, on-air graphics from SportsCenter, and so on.”

espn The mobile-first, responsive design and different content sections is something we, at PJA, have been doing for some time. We’ve been customizing content for users on ASA’s site, curating content at The Enterprisers Project, and creating mobile-first, fully responsive sites:

Parexel

Straight Talk: Make a Wish

NxStage Kidney Care

Corning: Falcon

Corning: Cell Culture Success

Users are visiting our sites from more and more devices and screen sizes. A responsive design allows for a seamless user experience whether the user is on a desktop, tablet, or mobile device. We also offer up content that is the most relevant and timely for users. For this we display content that matches a user’s location, company and/or school, poll results, or any number of variables. We also display social media content that has been filtered to be most relevant to the user. Our most successful campaigns are those that utilize all of these techniques.

In the future you will be visiting sites utilizing not just a mobile-first, responsive design, but also content that is curated and customized for you’re personal experience — whether it’s getting the latest news on your favorite sports team or getting the latest thoughts and insights from todays top CIOs.

PJA Selected As a 2015 MITX Awards Finalist

Graham Spector, Digital Program Manager. Graham is here to make sure our social media efforts for our clients and here at the agency are in tip-top shape. When he's not Tweeting, you can likely find him at a concert or BBQ joint nearby.

MITX_2015_AWARDS_finalist_blue.jpg
PJA today announced it has been selected as a finalist in seven categories for the 19th Annual MITX Awards. Held annually by the Massachusetts Innovation & Technology Exchange, the awards recognize excellence in concepts and creations in marketing and technology produced or developed in New England. Since 1996 the MITX Awards have grown to become […]

2015header

PJA today announced it has been selected as a finalist in seven categories for the 19th Annual MITX Awards. Held annually by the Massachusetts Innovation & Technology Exchange, the awards recognize excellence in concepts and creations in marketing and technology produced or developed in New England.

Since 1996 the MITX Awards have grown to become the largest and most prestigious awards competition in the country showcasing the best creative marketing and technological accomplishments emerging from New England. This year over 120 senior leaders from Boston businesses judged entries for the 32 MITX award categories.

“Innovation is thriving in Boston and all around New England, companies are creating products and services that have a positive impact for us personally and professionally,” said MITX President Amy Quigley. “Our 2015 finalists are powering innovative ideas and contributions in marketing, technology and design. We are thrilled to honor their amazing achievements.”

PJA Advertising + Marketing has been named a finalist in the following seven categories:

  • B2B Marketing (Corning: Cell Culture)
  • Education Marketing (ASA: Worth Every Client)
  • Nonprofit & Government Marketing (College Bound Dorchester: 3 Syllables)
  • Best Integrated Media Campaign (Corning: Cell Culture)
  • Best Use of Online Video for Content Marketing- B2B (Brother: Kickstart Your Business)
  • Best Social Responsibility Campaign (Straight Talk Wireless: Make a Wish)
  • Best Mobile Campaign (College Bound Dorchester: 3 Syllables)

 

PJA will be recognized with the other finalists in these seven categories at the 19th Annual MITX Awards Ceremony traditionally attended by over 1,000 of the region’s top marketing, technology and design professionals. Winners will be announced at the ceremony on May 14th at the Marriott Copley Place. This year’s ceremony will include host, Boston legend and comedic superstar Lenny Clarke, technology demos from finalists, select final round judging, networking, and of course, the presentation

The Latest Thinking From PJA…

Graham Spector, Digital Program Manager. Graham is here to make sure our social media efforts for our clients and here at the agency are in tip-top shape. When he's not Tweeting, you can likely find him at a concert or BBQ joint nearby.

leadership
Wondering what been happening around PJA lately? Well, our leadership has been keeping busy — writing several posts for some of our favorite digital news outlets and partners. Our CEO, Phil Johnson, shares a recent customer service nightmare and how it opened his eyes to where the Sears brand stands now. President Mike O’Toole examines […]

Wondering what been happening around PJA lately? Well, our leadership has been keeping busy — writing several posts for some of our favorite digital news outlets and partners.

Check out the strong insights from PJA’s leadership and be sure to stay tuned for more.

Reasons Everyone Should Visit Positano, Italy

Anna Albani, Account Manager. Aside from working at PJA, Anna enjoys eating, watching crime dramas, playing field hockey, watching football and cheering for the Celtics.

pic2
About this time last year I was actively preparing for my first trip to Italy. I was so excited to visit Europe, see where my grandparents came from, and meet extended family who still live there. During my trip, we visited five places – Rome, Siena, Florence, Aquapendante and Positano. Of all the places we […]

pic1

About this time last year I was actively preparing for my first trip to Italy. I was so excited to visit Europe, see where my grandparents came from, and meet extended family who still live there. During my trip, we visited five places – Rome, Siena, Florence, Aquapendante and Positano. Of all the places we visited, Positano was far and away my favorite and here’s why.

 

pic2The View:
No matter where you are in the city of Positano, if you look around you’ll see spectacular beauty day or night. The town is built out of the steep cliffs and faces the ocean so no matter where you are you can look out and see the beach and the sprawling sapphire ocean.

 
 
 
 

The Beach:
The beaches there are a rocky combination of sea-polished pebbles, crushed shells, and sea glass. The water is calm and clear with boats small and large far off in the horizon fishing and exploring the nearby islands. If you’re so inclined, you can spend the entire day laying under an orange and yellow umbrella and listen to the waves calmly crash over the rocks. And with a book or a drink in hand, there’s nothing more relaxing in the world!

 

The Shops:
There are narrow streets that run up and down the hillside along the plaster and white-stone buildings. On these twisty-turny streets are many little shops selling everything from gemstone jewelry to lemon candies to fine Italian leather loafers. Each shop has its own charm and unique trinkets to persuade you to stop and look.

 

pic4The Seafood:
As a serious food lover, I was amazed by the abundance of seafood available on the Amalfi coast. Everyday I indulged in these freshly-caught delicacies like; clams, mussels, squid, lobster and even sea urchin. As a born and bred New Englander, I’ve had a lot of seafood, but nothing compares to the brilliance of Positano’s seafood.

 

 

 

 

More from this author: