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The Evolution of the Creative Brief

Dave Sandstedt, Creative Director. Dave is a Creative Director at PJA Advertising + Marketing. He was last seen near Cambridge, Mass. strapping on some wings in pursuit of the next big idea.

Advertising creative brief for an image campaign (circa 1990): Reference Material: “Bo, you don’t know Diddley!“     Advertising creative brief for an online campaign (circa 2005): Reference Material: “Evolution of Dance – By Judson Laipply“     Advertising creative brief for a content marketing campaign (circa 2012): Reference Material: “Felix Baumgartner’s supersonic freefall from […]

Advertising creative brief for an image campaign (circa 1990):

Reference Material: “Bo, you don’t know Diddley!

 

 

Advertising creative brief for an online campaign (circa 2005):

Reference Material: “Evolution of Dance – By Judson Laipply

 

 

Advertising creative brief for a content marketing campaign (circa 2012):

Reference Material: “Felix Baumgartner’s supersonic freefall from 128k’ – Mission

 

 

1 Response to The Evolution of the Creative Brief

  1. Hugh Kennedy

    And I want it for $25,000. You can do that, right?

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